Packaging / Branding spec
Crux is an outdoor makeup brand with a bold mission — to empower women to express their femininity in male-dominated outdoor spaces. Their vision is to create products as resilient and adventurous as the women who use them.
I had the opportunity to develop the full brand identity, social direction, packaging, and web design. Inspired by the counter-culture punk spirit of ski and snowboard culture, I wanted to create something bold, playful, and unapologetically feminine.
2026
Packaging, branding, socials, and web
Nonna is a small-batch Italian coffee brand with a simple belief that a great cup of coffee is always worth savoring. Inspired by Italian summers, the Amalfi Coast, and the grandmothers who taught us to slow down, Nonna invites you to escape daily, no passport needed.
I developed the full brand identity, social direction, packaging, and web design. With a hand-drawn sun illustration at its heart, I created a bold, expressive visual world rooted in 1960s and 1970s Italian aesthetics that is warm, playful, and unapologetically beautiful.
2026
logo/ branding/PACKAGING
Opaline is a soft, ethereal sleep gummy brand with a mission to help the overstimulated find their way back to rest. Their vision is to bridge the gap between overstimulated days and grounded nights, turning sleep from something you chase into a small, nightly ritual you return to.
I developed the logo, brand identity, packaging, and social direction for Opaline. Inspired by the brand's core values of rest, grounding, and little luxury, I wanted to create something that felt like a quiet moment of magic rather than another wellness product. One that was elevated enough to feel like a treat, soft enough to feel like permission to slow down.
2026
Recent Work
Crux
2026
Opaline
2026
Nonna
2026
Skiing
2018-2026