Crux
Crux is an outdoor makeup brand dedicated to helping women embrace their femininity in the spaces they love most. Built for endurance and designed with confidence in mind, Crux creates multi-use products that keep up with wherever adventure takes you
( Spec Work 2026 )
Crux
Packaging / Branding
Crux is an outdoor makeup brand with a bold mission — to empower women to express their femininity in male-dominated outdoor spaces. Their vision is to create products as resilient and adventurous as the women who use them.
I had the opportunity to develop the full brand identity, social direction, packaging, and web design. Inspired by the counter-culture punk spirit of ski and snowboard culture, I wanted to create something bold, playful, and unapologetically feminine.
Packaging / Branding
By combining the packaging and branding elements, I aimed to create a cohesive and captivating experience for Crux's customers. The result is a bold, playful, and unapologetically feminine branding that invites individuals to embrace the brand's mission of finding confidence to be their authentic selves and show up unapologetically.
Through my design work, I sought to amplify the bold essence of Crux, ensuring that their packaging and branding truly encapsulate the brand's vision and provide a captivating experience for consumers.
