Opaline is a sleep gummy brand built for the overstimulated — the ones who can't quite switch off, even when the day is done. Designed as a small, nightly ritual rather than just a supplement, Opaline blends soft, ethereal design with grounded, effective formulas to help you come home to rest, one quiet evening at a time
( Spec Work 2026 )
Packaging / Branding
Opaline is a sleep gummy brand with a quiet mission: to help the overstimulated find their way back to rest, one small ritual at a time. Their vision is to make sleep feel less like a chase and more like a return to yourself: soft, grounded, and a little bit magic.
I had the opportunity to develop the full brand identity, packaging, social direction, and web design. Inspired by celestial stillness and the quiet luxury of a well-made nightly ritual, I wanted to create something soft, ethereal, and unapologetically calm, a brand that feels like permission to slow down
Packaging / Branding
By combining the packaging and branding elements, I aimed to create a cohesive and captivating experience for Opaline's customers. The result is a soft, ethereal, and quietly luxurious branding that invites individuals to embrace the brand's mission of coming home to rest, one nightly ritual at a time.
Through my design work, I sought to amplify the quiet magic of Opaline, ensuring that their packaging and branding truly encapsulate the brand's vision and provide a calming, elevated experience for consumers.
