Testly
Testly Thyroid is an AI-powered health-science brand dedicated to empowering individuals who have been failed by the conventional healthcare system. By combining genetic and blood data with personalized insights, Testly finally gives users the clarity and actionable answers they've been searching for on their thyroid health journey.
( 2025 )
Testly
logo design / Branding / Iconography
Testly Thyroid is a scientifically advanced, at-home thyroid testing brand with a mission to empower individuals who feel unheard by traditional healthcare. Their vision is to bridge the gap between complex medical data and real, actionable clarity for their members.
I developed the logo, brand identity, iconography, and packaging for Testly. Inspired by the brand's core values of warmth, precision, and empathy, I wanted to create something that felt like a trusted companion rather than a clinical tool. One that was authoritative enough to be taken seriously, human enough to feel like it truly cares.
logo design / Branding / web design
I extended Testly Thyroid's brand identity to create a cohesive visual language that bridges scientific credibility with human warmth. From the wave-formed logo mark to the cream, navy, and coral color palette, each element was carefully chosen to reflect Testly's core values of accuracy, empathy, and clarity.
For Testly's logo, I wanted to capture the brand's dual nature — precise and data-driven, yet deeply personal. The circular wave mark evokes both the complexity of thyroid science and the fluid, human journey of understanding your own health. It is also inspired by the circle of life, highlighting that Testly is there with you for every stage of life
The result is a mark that feels authoritative without being intimidating, and warm without losing its clinical credibility
